Offers and discounts play an important role in influencing the consumer's decision, sometimes you think of buying a product but change your mind and buy another because of one of the offers that is irresistible, but why do not we see this with Apple products? Why don't you find great offers on it! Throughout the year, the price of the product through the official distributors is almost constant and without much change, so why? And how does Apple determine the prices of its products.
To answer these questions we first need to see how other companies price and sell their devices. The company X manufactures the product in its factories, whether this product is a car, a phone or a personal computer, then it sells it to a large distributor and dealer and determines an expected price for the product and it is called “MSRP” and this price is what the company recommends that the product be sold with, but at the same time The merchant gets the product at a lower price between 30-55% of the suggested selling price, and this large price difference gives the merchant great freedom in placing offers and discounts according to what he sees. This is what happens in companies with different products, but what about Apple products?
Apple does not offer a big discount to wholesalers, which was up to 50% in other companies as we mentioned previously, so it is difficult for the merchant to offer large discounts, and at the same time Apple is a seller and has stores in several countries, the most important of which is the largest market for smart devices in the world, which is the market The American, that is, competing with merchants as well, so it forces the distributor Apple to have its price between the factory price and the price that it offers in its stores, and this price difference is in fact very small and does not give the merchant freedom to move the price widely, but why does Apple do this? And why don’t you give merchants a big price difference and the freedom to offer?
The answer is that Apple wants its product to be out of competition and offers, so if you want to buy a Mac or iPhone device, buy it immediately and do not wait for the holiday season hoping to get it at a lower price because this will not happen, and this becomes your decision to buy a product from Apple because you really want it and not Because he has to offer and at a competitive price, because the competitive price point will not be able to defeat his competitor in it, and the company seeks to obtain the largest profit margin, and Apple is considered one of the most profitable companies in this industry as it sells only 6% of mobile devices, but it gets 77 % Of corporate profits in this field due to the large difference between the manufacturing price and the selling price.
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