While everyone is busy with the iPhone leaks expected to be released in September and the analyzes of the Apple Developers Conference, Amazon came a few days ago and presented a surprise, a new phone called Fire, which some considered a masterpiece of technology and an attempt by Amazon to make a phone that offers a different concept as the iPhone was made. In this article, we will see what Amazon presented in its new device.

The Amazon giant is expanding
Who among us does not know amazon? It is the largest company in the world in the electronic sale of various products, the largest publisher of electronic books, a company that provides servers, servers, and many services that millions around the world rely on - including our company -. And it offers the world-famous "Goodreads" app and site in book reviews. The popular Kindle tablets, and plans to use drones to ship the goods it buys hours after ordering it. Amazon is now introducing a new smartphone. What would it be, I wonder?

Technical specifications
Although we know that the hardware in smart devices is deceptive, the operating system has a big role, for example you find the Google Nexus phone outperforms many HTC and Samsung devices who come with the same hardware, but the beginning is with the specifications, which are:
- 4.7 inch IPS LCD HD display, 315ppi resolution.
- Qualcomm processor 800Snapdragon 2.2 GHz quad-core processor and Adreno 330 graphics processor.
- Storage capacity of 32 GB at the price of the iPhone, whose price is 16 GB, and an additional hundred dollars get the 64 GB version.
- A 13 mega pixel camera with f / 2.0 lens and many advantages such as doubling the lens opening time to increase light, improve image quality, and other advantages. Amazon has posted the following image to compare its device's camera with the S5 and 5S.

- 1080p @ 30fps video capture
- NFC technology.
- Sensors called "Dynamic Perspective", which we will explain later.
- 2400mAh battery with 22 hours talk time.
- 2 GB RAM.
System properties:
The Fire phone came with good hardware but we know that the power is in operating systems. The advantages of the Amazon phone lie in the advantages of the system that the company relies on, and the most important advantages of the system are:
1
More one-handed interaction: The system was distinguished by adding many features and gestures that facilitate the use of the phone with one hand, such as the ability to tilt the phone to move up and down web pages and also move the device to the left or right to show the menus of applications.
2
Unlimited photo storageAmazon gave unlimited photo storage capacity on its own cloud to mobile users.
3
FireFly: It is a service provided by Amazon that reflects its purchasing power, for which a dedicated button has been allocated to the phone. This service enables the user to direct the phone's camera to almost any product or "barcode" so that the phone brings this product to you from Amazon with all its information and enables you to buy it directly. This service enables you to buy many things from electronics to cosmetics to movies. Yes, movies also. If you are watching a movie, just take a screenshot, and you will find the system tells you what it is. Amazon says the search is conducted on more than 70 million products.
The service does not depend on the products only, so even if you direct it towards a regular advertisement, the phone number and mail will appear for you and offer you the ability to communicate with them.

4
Prime servicesWith the phone, Amazon gives one full year of "Amazon Prime", which gives you better access to Amazon services and everything they offer.
5
Smart HDRHDR: The device's camera can predict and tell the user when to use HDR and when to turn off based on scene conditions.
6
Interactive maps: Amazon wants to compete even in the maps as it has integrated Yelp services in its XNUMXD maps, you will see in the map places and restaurants and each of them has its own evaluation to know in advance the quality of the place that you see on the map.

7
Fire OS 3.5.0: Which was built from the Android system, but it is modified, so Android applications work on it, but the device comes with the Amazon store “by the way, called the Appstore like the Apple Store” and it currently includes more than 200 thousand applications, which is a good number but did not reach the number of the Google Store.
8
Immediate technical supportIf you do not know how to change the wallpaper, download an application, visualize a video, or have any questions about the device, you will find a technical support icon, click on it to speak with a voice and a picture with the Amazon employees to help you and explain to you what you want.
XNUMXD technology .. Inside the screen:

Amazon depends on this point in marketing the device. The "Fire" phone comes with the integration of four additional cameras on the front of the phone that work to capture the position of the user's face and adjust the screen to give the user a real three-dimensional depth in the screen within the applications. Amazon has promised that this technology will lead to making better applications and games because the applications will know where the user is looking and where his face is, and the company has provided the SDK for developers. Here is a video presentation of the technology during the conference:
Another great video
Comment iPhone Islam

Amazon wanted to offer a different device, great and real advantages, but its main flaw is that it is a device that interests Amazon users in America, if you buy books, movies, audio clips, and various Amazon products and live in America, this device will be one of the best options for you, as for other It will not be heavy for several defects, the most important of which are:
- Its price is high and is equal to that of the most competitive devices, unlike the Kindle tablets, which are much cheaper than the competitors.
- Available only in America, not England, France, Germany or Japan, only America and on the AT&T network.
- Completely closed to Amazon services, if you are not interested in it, it will not be of use to you.
- Its weight is very heavy compared to 4.7-inch devices, it is 160 grams, and it is also thicker than all the modern top devices from all companies, whether Samsung, Apple, HTC and Sony, and it is similar to the weight and thickness of some Nokia Lumia devices.
- It does not depend on Google's main Android store, which makes it lagging behind in apps and updating them.
- The first generation of phones for each company usually has defects and has been addressed in the following versions, and this may be the reason why it is not available globally.
Amazon wanted to create a new user experience and a leap like that made by the iPhone, so it introduced a device with some new ideas, but of interest to a small group, and with a list of fatal flaws. Some of these faults are available on the iPhone, but the user who sticks to Apple can ignore them, but others will not be able to do so.
What do you think of the Amazon device? Do you see it as an important step in the world of phones, or just an experiment from a company, and it will still have no effect? Share your opinion
Sources:
Wired | Amazon | Techcrunch



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