Psychological pricing

Why do we always see applications, devices, and various products, whose prices end with 99. For example, if you open the software store, you will find the prices of applications such as $ 1.99 or $ 0.99. What is the secret of these prices, and why do we see them in everything, even in regular stores near our homes, we find a merchant who writes 99 pounds, not 100? Does this method affect the user in some way, and thus the profits that the merchant gets?

Psychological pricing


Psychological pricing

The secret of the existence of these numbers is what is known scientifically by the term “psychological pricing” and in English “psychological pricing,” which is used in many sales places as mentioned. The reason for its existence is that psychological studies stated that it has a significant impact in raising sales revenues. Where it affects the user and makes him think that the application is cheaper than it is, for example, a user sees an application at a price of $ 1.99, he will quickly think that the application is $ 1 without thinking more precisely that the application is closer to being $ 2, so the user usually sees the number in The left and have in mind that the price of the app is like this. And if you want to experiment with the effect of changing the term and the number used and that it really affects, try telling someone the number two hundred fifty thousand “250,000” and also the number “a quarter of a million”, you will involuntarily feel that the number of a quarter of a million is greater than two hundred and fifty thousand, and the secret is that the mind will think that to hear the word “one million” And the other "A" is that the first is greater than the second. The same thing is what we are talking about. If you see 1.99 and 2.00, your eye will involuntarily compare 1 to 2 and you will not notice that there is no real difference between the two numbers.

Psychological pricing-01


Did you know this information before? Will psychological pricing affect you in the future after knowing this trick?

Source:

Wikipedia

107 comment

comments user
salah

Right, thanks

comments user
ahmed

right

comments user
Emad Al-Roqi

Old information ☺️

comments user
mohammad

True, I knew this and always pay attention before I buy

comments user
HaMaDa

The information helped me, thank you, but the problem with this pricing in the software store is that it remains in your account of 0.1 dollars (1 cent), and of course there is no application at this price and then I cannot change the country in the store so I remain locked in the US store, for example, and I cannot change 😢

    comments user
    Absamo

    I expect them to force you to charge again! Business thinking 🌚😝

    comments user
    # MESH3AL

    If you have an amount in your account that is less than the price of any program .. you can talk to Apple to clear it ...

comments user
ahmad

Correct, no m

comments user
Dark lover

On the one hand, it affects the psyche of the buyer. It does not affect him. It will affect the stores because they do not have the rest of the money to return it to the buyer.

comments user
Dark lover

So, these prices are sold in a sustainable manner, in general, not in online stores, but in supermarkets and others, and when you come and talk to working brothers, he tells you that this is our price, which is 1.99.
Or 3.99 means that it is impossible for the full amount to be .99

comments user
Firas

The information is wrong. The reason for writing the price is like this. Taxes
For example in America, when the price is 19.99, this number tax is less than the tax amount 20, and the reason is that the value of 19.99 tax is included in the list of the 10 dollar tax, but if the price is written 20 dollars, the tax becomes in the list of 20 dollars, so the tax increases and so on.

    comments user
    Absamo

    Ok, brother aware of why this thing is found even in Arab stores that do not impose taxes!

comments user
Mohammed

In the end, you free your money in your pocket and the market is in front of you .. It is over

comments user
Dahiman

Really really ... and I say why is he laughing at me at Extra and Jarir, hahahahahahaha

comments user
ALdahlaky

Hahahahahahahahahahahahahahahahahahhahhahhhahhhhhhhhhhhhhhhhhh_XNUMX_lmThank you for this information .It made me laugh at the same time

comments user
Ashraf Ali Khan Khel

Nice, but this is a policy of gaining profits in trade

comments user
Ashraf Ali Khan Khel

God bless you

comments user
Apple lover forever

Hahaha, who is very similar to the one who has ads

comments user
Yasser Hallaq

Glory be to God, I wonder on a daily basis about the reason for this strange quotation. Thank you for the clarification

comments user
JR7ALSHIMAL

A popular trick and we see it everywhere, but I do not think that there are still idiots who believe this trick, because now I hardly buy anything until after negotiating the commodity until I find a price that satisfies me, otherwise I left it and searched for someone else.

comments user
3mMoRa

The main reason . The tax is reduced, meaning if the piece is really € XNUMX, for example, the tax will be increased by XNUMX%

comments user
mo7ammed N

Thanks a lot! I always felt there was a reason for the pricing

comments user
Rnøm

Thank God I knew from the first

comments user
Maha

There is a second main reason for evading high taxes

comments user
Kindness

Your words are XNUMX% correct.
It is a psychological factor

comments user
iPhone

The funny thing is that Yvonne Islam takes this psychological approach
...
A product worth XNUMX riyals, I will definitely ask for the remaining God and for Adel Imam's saying (Razza will stay) Hahaha

comments user
Khaled Sherif

The issue is first and foremost related to the tax bracket. The tax bracket for XNUMX is less than XNUMX

    comments user
    Beauty

    This is not true, because the tax rate is not the same in all countries of the world
    In addition, we read about it in the marketing subject in high school under the name le prix psychologique in French.

comments user
Ahmed Khafaji

It is really a psychological issue and a tax approximation that puts you in a lower bracket

comments user
Omar

I usually read these prices at their very high real value directly 1.99 read by 2.00 or 2995 read by 3000

Even some sellers get upset with the way I read the price and others remain silent :)

comments user
Ahmed Al-Arbeli

The topic, in short, of tax evasion

comments user
Samir

It is also to keep the cent alive

comments user
abody_h1

Some stores tell you!

For example, if it says 1.99, it will give you the original price and tell you that its price is 2.00, unlike what is written on some of them, not all of them, and this will convince you of the original price.

comments user
Ahmed Safwat

Sorry, this matter includes a violation of the Sharia, which is the delusion and deception of the customer, unlike what came after the glorious Sharia of transparency and credibility, especially with regard to buying and selling. And handed -

comments user
Hesham

Nice topic and useful, I wish you would abound such topics

comments user
Murad Al-Hassan

Thanks for the information Useful program and instructor, and I will recommend it to all my friends to download it

comments user
Nora Ali ..

It does not affect me for real, and I thought it was deceitful and delusional for a long time.

comments user
Mutasim

Because taxes are imposed on every dollar, not every cent
It is not for psychological effect

    comments user
    hosam121

    Even in some countries that do not have taxes, such as Saudi Arabia, merchants use this law, and I am one of the people affected, like any other person.

comments user
Yazeed

Also, for information, this pricing has an income by circumventing the tax system

comments user
Mohammed

Nice comparison between XNUMX and one million

comments user
Staff Assaf

We in Emirates are used to 1.99, but all people understand that I intentionally carry XNUMX dirhams to pay XNUMX dirhams. I do not need XNUMX a television Emax whose price is XNUMX. This is a number that has the same effect.

comments user
Naif

Ok, and this thing is not classified as commercial fraud, for example 😄
Because it is clear that the aim of this deceptive behavior is to delude the buyer that the price is cheap

comments user
Ahmed Chem

I always asked myself if I asked myself a question 😶 Whisper I knew why Haig Yesson

comments user
Al-Ghanim

We don't have taxes in Kuwait, but car dealerships have started doing so.

Originally, if I pay them cash for a car whose price is XNUMX thousand dinars, I am ashamed to tell them to return the rest of the dinars 🙈☺️😅

comments user
braze

Thank you. iPhone Islam

comments user
Holden SS V8

Thank you. Once I was in a store with my uncle and I told him I don't know why they put the price at 99. I said why don't they complete their good deed and put 1 riyal. Then he told me about this (psychological) issue. The whole issue is haram, haram, they deceive us with this deceptive price!

comments user
Mahmoud Al-Tikriti

Yes, I knew her because I am a business administration specialist

comments user
Abdullah Omar al-Mawlid

I knew this information from the first time and I was explaining it to me. I go to the market. Thank you iPhone Islam for all the information you provide to us.

    comments user
    Ok

    My brother Abdullah, far from the subject, your picture is a man. If it is not, I ask you, my dear, to remove it ❤️

comments user
Radwan al-Maghribi

I had a store and I used it and it worked:
When the shopkeeper writes to you 1,99 and you say you are in your fat, 2,00, you are immediately convinced of the price, and on the contrary, if you see price 2,00, you may hesitate to buy it.
The biggest disaster is for those who shop with cards such as Visa, etc. They do not discuss prices. If they tried shopping with cash, they would feel the value of the money in their hands and would discuss the price, no matter how small it is.

comments user
Anas

Psychological pricing I see in it an underestimation of minds, meaning what XNUMX medicine we say XNUMX

    comments user
    Bilal

    This is knowledge, opinions of experts and doctors, and the result of years of research .. It cannot be described under the pretense of minds

    comments user
    Anas

    Dear Bilal
    I know, as everyone knows, that this is science and my lord at the heads of experts, doctors and researches
    But hey, sir, it is not a Quran
    This is my personal impression
    Greetings to you

comments user
Tayseer

Honestly, every day I used to ask myself the same question, and today I got the answer. Thank you Yvon Aslam, the best site in the universe

comments user
Murtaza Habib Allah

I believe that 1 in 001 cents, meaning $ .XNUMX, is a percentage that Apple takes from developers who own programs

comments user
soosoo

thank you

comments user
Muhammad Al-Dhabibi

Thank you, excellent article

comments user
Firas

Very beautiful and I always fall for it 😁 Thank you.

    comments user
    Yahya Amdahn

    The matter is a kind of deception, especially since some stores, if we do not say most of them, put the number after the comma in a small way in front of a large number next to it.

comments user
Aladdin Salem

Add to the information, the first people to use this method were the Jews.

comments user
Sarah

I am fully aware of this trick, but I understand it upside down. I mean, for example, I bought a TV, the price of XNUMX, when someone asked me how much its price, what I say XNUMX I don't say XNUMX means I paid XNUMX riyals as a gift from me to them 😂👏

    comments user
    Radwan al-Maghribi

    This is what the one who invented this trick for sale wanted, so when you say it, you are convinced of it, on the contrary, if the store owner wrote it for you, you will hesitate to be convinced.

comments user
Valid

An old and well-known trick

comments user
Abu Turki

True, a large percentage of shoppers. As you mentioned, a nice and useful report. Thank you

comments user
Mutlaq Al-Subaie

Thank you. But the topic is known and discussed before.

    comments user
    Mohammed

    I guess I just paid attention

comments user
admon

Thank

comments user
Ahmad Shawqi

I knew it but it is a fact that affects the psyche

comments user
mohannad sonta

You will continue

comments user
Ahmad

A good topic, but the reason that prices are in this way is not really for the psychological effect, although this is true, but the real reason for making prices this way is to reduce the value of taxes, because the tax is calculated when the price is complete, and if it decreases, even one cent, then the tax is calculated according to the price unless Up to the following price .. Example:
If the commodity has a price of XNUMX dollars, then a specific tax is imposed on it, if its price reaches XNUMX dollars, then the tax increases its price, so if they want to sell a commodity for two hundred dollars, they price it at XNUMX dollars so that the price does not move to the higher tax.

comments user
Son⭐️Baghdad⭐️

How many days ago I was thinking about this thing and knew that pricing is really an effect on my mind, thank you Yvonne Islam. Great article

comments user
Abdullah Al-Mousa

This, praise be to God, it does not walk on me, but I use it sometimes 😁

comments user
i3mro

I have read that this information in America was to escape from taxes, meaning for them, for example, by the system that the tax is taken from the commodity from a price of XNUMX to XNUMX and a price of XNUMX to for example XNUMX more taxes and so on.

comments user
S.GO

What do I know ..

comments user
* Bouabdel Rahman *

A marketing method that everyone knows
But when you buy a piece for XNUMX riyals, tell the dealer that there is no need to return the rest to me, because I bought the piece and I know that its price is XNUMX riyals

comments user
Jaber Al-Ghazwani

The XNUMX style is somewhat convincing

comments user
Turkish

This information was studied in the previous term for me in the marketing course, but the frequent use of this method, I think it no longer significantly affects the buyer, but it affects some

comments user
Abdul Hadi Al Mehmadi

If the price of the iPhone is like the picture ☺️

comments user
Hamza Talbi

I never affected me and hate this movement

comments user
Abdul Hamid

Seriously, thank you very much for the first time, I know this secret

comments user
My dragee

And I was deceived all my life

comments user
MAHDI

Thank you, Yvonne Islam. I knew this before and it does not affect me

comments user
Ibrahim Hamad

I know her before, and if I saw number 99, I knew that there was a game in the mind so I take care before falling into the trap ☺️

comments user
Waheed Al-Kuwaiti

Which is true from the difference between Plus and normal

comments user
jasooom

True, I didn't know that it had a scientific name, which is psychological pricing, but now in Kuwait at least, according to what I see in the market, I have come to know this trick because there is simply no store that hasn't used this trick, and I just see the number on the left and immediately double it 😇😇 Even cars, they say 6999 dinars 😂😂 It has become a used trick for me at least, if not everyone, then all my friends are aware of it, but excuse me, I will say my simple opinion that it is a trick for consumers. I mean, simply, all the companies that use this trick, the first of which is Apple, are deceiving us into buying their products? So basically, these stores are fooling the consumer. All the best...

comments user
Nasser al-Jaafari

I say to myself by giving them the remaining cent or dollar the rest 😜 I force the degree to mean the number

comments user
Bashir Barakat

It would be nice if you numbered the comments to make it easier for us to follow them ... Thank you

comments user
Bashir Barakat

According to old information, the first people to use this commercial trick (if you will) were Jews from the Levy company to manufacture jeans, and that their jeans never fell below $ XNUMX, so after they decided, based on the theory mentioned in the article, he made it $ XNUMX, so the sales were made with profits. Ample …… !!!

comments user
Ibrahim

It is true that one is initially deceived by it, but he quickly absorbs the original price .. That is why I see that this trick only works with fools, and they are many, unfortunately 😅

comments user
Mohi El Din Ibrahim

Thank you Yvonne Islam

comments user
Fouad

I know this trick ,, but sometimes it affects me! 😕

comments user
hussain.fr

I know it before

comments user
Loay Fakihi

I have known this information for a long time and these psychological tricks will not affect me

comments user
mom

See first after the comma before the price usually

comments user
Mahmoud Hassan

Thank you, Yvonne Islam. Yes, it will affect me even after knowing it, because it's psychological

comments user
Kohl eye

Would you please download an article why Apple manufactures its devices from other companies ?? This means that he is using other companies, such as Samsung

We want a respectable article and convincing speech ام

    comments user
    MAHDI

    Indeed there is an article on this topic and here it is
    Sales of Samsung’s sectors have collapsed except for those that supply Apple processors. So why isn't Apple building its factories to stop supporting its competitors
    http://iphoneislam.com/?p=43502

    comments user
    man:)

    See the article “Why isn't Apple building its own factories? “

    comments user
    Prince

    Sales of Samsung’s sectors have collapsed except for those that supply Apple processors. So why isn't Apple building its factories to stop supporting its competitors
    http://iphoneislam.com/?p=43502

    comments user
    Abode1993

    Peace be upon you, my brother Kahil Al-Ain

    They mentioned this earlier

    In summary, it can give you the best things available from all companies.

    For example, you buy processors from LG
    And screens from Samsung and so on

comments user
Faisal

For me 99 cause myself I don’t know why 😫

comments user
ahmed

Yes, I knew, but confirming this is a good thing and thank you

comments user
immortal

I first see the price is $ XNUMX, I know it's $ XNUMX

    comments user
    Sulaiman

    even me

    comments user
    N.M.

    And I was asking the same why XNUMX ???
    Whatever the price
    The price is still bothering me for now
    Thank you for the information

    comments user
    Owner

    even me

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