Why do we always see applications, devices, and various products, whose prices end with 99. For example, if you open the software store, you will find the prices of applications such as $ 1.99 or $ 0.99. What is the secret of these prices, and why do we see them in everything, even in regular stores near our homes, we find a merchant who writes 99 pounds, not 100? Does this method affect the user in some way, and thus the profits that the merchant gets?

Psychological pricing
The secret of the existence of these numbers is what is known scientifically by the term “psychological pricing” and in English “psychological pricing,” which is used in many sales places as mentioned. The reason for its existence is that psychological studies stated that it has a significant impact in raising sales revenues. Where it affects the user and makes him think that the application is cheaper than it is, for example, a user sees an application at a price of $ 1.99, he will quickly think that the application is $ 1 without thinking more precisely that the application is closer to being $ 2, so the user usually sees the number in The left and have in mind that the price of the app is like this. And if you want to experiment with the effect of changing the term and the number used and that it really affects, try telling someone the number two hundred fifty thousand “250,000” and also the number “a quarter of a million”, you will involuntarily feel that the number of a quarter of a million is greater than two hundred and fifty thousand, and the secret is that the mind will think that to hear the word “one million” And the other "A" is that the first is greater than the second. The same thing is what we are talking about. If you see 1.99 and 2.00, your eye will involuntarily compare 1 to 2 and you will not notice that there is no real difference between the two numbers.

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