Every year I enter into long conversations with my anti-Apple friends, where my love for apple always puts me in the face of the cannon, and I have begun to prefer silence in recent years than to go around in circles with them. What ignites these discussions is their usual question, "What did Apple offer in the iPhone this year?"
Perhaps I could not explain what I presented without giving them different examples from every point of view, what they always do in comparison to what Apple provided (resonant features) like what other competing companies offered (resonant features), so they ask me, “Has the iPhone become waterproof? Does the iPhone have an external memory and a removable battery? Did the iPhone start flying? Has the shape of the iPhone changed to the shape of a triangle?
What they overlook is Apple's interest in several things in its devices that are difficult to change, as it is part of the company's policy and culture; These include user experience, design and need. User Experience or The User Experience is an area that companies have been interested in for a long time and it has started to pop up more and more in recent years, until there are specialists in it.
Wikipedia defines user experience as everything related to a user's behavior, attitude and perception about using a specific product, system or service. As an Apple user I have the best user experience you have given me in product, system and service; This does not mean that what other companies offer is a failure, but it did not touch my behavior and my feelings, and that is what makes me do not need to give up what Apple offers to my satisfaction with it. This can be represented by the quality of the clothes we wear or the shoes we walk in, and their acquisition from certain companies. We are accustomed to their products and the experience they provide to the user that we personally satisfy, so we choose them.
Speaking of design; There is no denying that Apple is creative in the field of design at the level of hardware and system, until the rest of the companies are trying to imitate it without saying, "Yes, I didn't resist stealing Apple designs!”, Apple’s fingerprint in design has become associated with it, and you do not need to radically change the line of these designs in every product that it manufactures. We see the similarity of the design line in its various products (phone - watch - tablet), and this can be represented by the cars of the" Porsche "company; It has a fixed identity in the design for years in terms of streamlined structure, round or oval lighting, and other features, so that you cannot distinguish its different versions until you read the model name printed in the background of the car, so I like to call the iPhone "Porsche Phones".
The need is related to the user experience and design, so what makes us prefer the acquisition of a certain product over others is that it meets our different needs, so if Apple conveys to me features that I need as a user and I am satisfied and content with them, in addition to that a wonderful design I like to see and maintain, so why do I need a product filled with features that I will not use As a regular user (such as a waterproof phone, a battery that can be changed, an external memory card, discarded features in the system, etc.), I ask my friends, “How many times did you take your phone with you in the water? Why reduce the quality and beauty of the design despite the provision of accessories that fulfill this role? ”For example (car manufacturers do not need to put the feature of self-parking in sports cars that are driven by professionals), this makes me satisfied with what Apple offers me and that it meets my needs.
No unnecessary features and great user experience.
The author of the article: Sulaiman Al-Mashmoum - Kuwait
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