Since the start of the year and a lot of analysts have been talking about the upcoming products in 2020; And when he came Last month's conference Expectations were high that we would see many products, but the conference revealed an update for the iPad and the watch only. Which conveyed expectations for the iPhone conference that Apple will reveal 8 products that we are still waiting for in 2020, and we talked about them in a previous article -this linkBut is it really possible that Apple introduces 8 new products this week!
Important clarification
There is a conflict of rumor about some products; There are those who mentioned that some of them are coming at the iPad conference, then the expectations were transferred to the iPhone conference and now talk that it will be transferred to another conference at the end of this year or early next. So we will think differently about the upcoming products together; We will ignore all the rumors and think from the point of view of "business" and what we know about "Apple" in each product to guess together when we will see it.
Standards we take into account
There are several criteria to keep in mind as we think from an Apple and business point of view: Apple is a company whose primary purpose is profits, not products. So launching a product is a means to achieve profit, not an end. Maybe there is a product ready and Apple decides to postpone it; And you may see a product that is not ready and Apple reveals it and delays its launch, as happened with the watch and iMac Pro, which Apple revealed long before they were launched, and there are even products that it revealed and did not launch, such as AirPower. So let's look at these points together.
◉ A product needs updating: This product is already in the market and it's time to update; The demand for the current version has become weak, and a new Apple has to be introduced, otherwise it will lose more customers.
◉ Brand new product: This product does not require Apple to quickly detect it; It is a first copy of a product that does not exist, meaning there is no previous generation of it whose sales are weakening while awaiting modernization. In fact, sometimes the completely new product is useful to Apple when it does not reveal it. Whenever rumors come about it, investors are enthusiastic and the company's share increases. But Apple also needs to regularly reveal a new product in order to send an implicit message to investors that it has always new.
◉ Costly products: The Apple client is not the same as the Huawei, Samsung, etc. client; Usually Apple user owns a number of its devices or what is known as EcoSystem; IPhone owners usually have 1-2 additional products from Apple, and sometimes more. He buys a Mac, iPad, AirPods, watch, and more. So when Apple decides in one conference to launch a huge number of products, this weakens the expected sales. Imagine with me that Apple tells him this is the iPhone 12 and MacBook with the Apple processor, the AirTag product, the AirPower charger, and the HomePod Mini, and weeks ago I offered him a watch and an iPad .. So, most of the time he will think what I will buy now from these products. But if Apple divides these products to him, let it be 4 at a conference, and then after a month or two months launches 4 more, the chances of buying are stronger.
◉ Strong propaganda or focused propaganda: The disclosure of a large number of products has the advantage of being the media focus is that Apple is launching a large number of products and "what a strong company". But here there is a problem; The publicity and media focus will be distracted. When the number of products is few, advertising, media coverage and articles focus on these products. But too much of it causes dispersion, and a product may overwhelm others and forget in media coverage; Especially since the products are coming with the most important and best-selling product in the technical world; IPhone. So it is logical that the products coming with the iPhone are "complementary products" and not "basic products" in order not to be overshadowed by them.
What do we expect to see
After we talked about a number of criteria, let's look together for all the products that have been leaked that they are coming before the end of 2020 and to judge together on them:
1
IPhone 12: There is no need to argue or prolong; IPhone 12 is the main guest; But Apple has a point, which is that there are 4 iPhones, so it is not expected to provide them in the market together at the same time. When Apple increased the number of devices to 3 by launching the iPhone X, the company delayed it a month; Now the devices are increasing to 4, which makes us expect Apple to release them in batches. It reveals everyone at the conference, but provides them in the markets, for example, in two stages. Chance to see it at Conference 100%
2
MacBook with Apple processor: A product that every Mac scientist and Apple developers and programmers have been waiting for; But it is mostly the Apple developer or Mac owner who owns the iPhone; So, we return to the point of demanding products, and we see that they support delaying it in order to give them the opportunity to buy the iPhone first And also a brand new product point that helps the decision to delay. So the chance to see him at the conference is Less than 5% Come on at another conference later.
3
HomePods Mini: Apple launched the HomePod in 2017 and since then, it is a distinctive and unique product in Apple, as it has become a product that no one cares about, does not mention, and does not find a significant market share for it; The company itself even lowered its price, to no avail. The HomePod is perhaps the most underrated product in the era of Tim Cook, competing with 5c and reports say its share is less than 5%. Now the world of smart speakers has become widespread and Google and Amazon are constantly revealing new generations and shapes of headphones. Mini can be described as Apple will say, "My headphones are a failure. Take a lower-priced version." It makes no sense for Apple to delay its launch further and lose more market share. So the chances of seeing a Mini are great It may exceed 70-80%..
4
AirPods Studio: In contrast to the HomePod headphones, the AirPods have changed the shape of the headphones in the world now, and everyone imitates the design, which is the reason that the current trend is for TWS headphones. So the news is that Apple will transfer its expertise to a new generation, a headphone called Studio. At the present time the headphones market is not a strong market, so this may be an opportunity for Apple to enter early and win the market; Or, it may also be a factor for delaying it, especially since the expected price is $ 600. So we can time that Her chances are 50% and maybe less.
5
IPad Pro Mini-LEDAnalyst Ming-Chi Kuo has repeatedly said that the iPad Pro will be released before the end of 2020 with a Mini-LED screen, but we see that what the analyst says is difficult; It is illogical that the more expensive iPad will be updated by Apple twice in the same year, but the update will be completely different. What makes it more difficult to see is the "demanding products." The customer of the iPad Pro has already acquired an iPad and is waiting for the iPhone to buy it. It is unreasonable to issue him another iPad Pro with the iPhone. Therefore, the chance to see it at the next conference is less than 10%, and we expect to reveal it in early 2021.
6
AirTags product: For a year or more, rumors have been circulating about this product; Small disks that you attach to anything you are afraid to lose. For this product to work efficiently, you need a U chip in the phone; Apple introduced it in the iPhone 11 and 11 Pro, and now these devices have been available in the market for a year, so it makes sense to launch the product. Or that Apple wants to launch another U-chip phone, which is the iPhone 12, so some owners sell 11 phones and move to 12, and thus the 11 phones will reach a new segment of customers, increasing the chances of acquiring AirTags when they are released. Apple is known for this as preparing the market before launching a product. But Apple needs an all-new accessory in 2020, so will it be AirTags or the AirPower charger? I feel it will be the charger but I hope Apple launches AirTags. Chances to see it At the conference 70%.
7
The AirPower chargerThis product must be provided by Apple if the rumors are true that its project is back to life. It had never been revealed by Apple about a product and for more than two years passed and the company was completely silent and deliberately forgotten the product and did not say anything about it; She said that it is coming in 2019 and nearing the end of 2020, and we did not see it. The news is that Apple has managed to manufacture it and that it is coming, but there have been no leaks about it. So the chance that we see it is less than 30%. Often if we see AirTags, they will not be generous Apple and reveal two attachments together.
8
Apple TV: Apple takes great interest in its TV, streaming services, and package; Meanwhile, Apple TV product was last released in 2017! It is very strange, so Apple must provide a radical update to the device to keep pace with the modern technologies of the processor because the current version works with the A10X processor, which is a modified version of the A10 processor released in 2016. We think that the time has come to update the TV with a processor and new features, especially after Amazon launched the Luna system For games and availability on its TV. It makes sense for Apple not to let it go, and Apple Arcade provides exclusive features on its TV with a decent powerful processor. So the chances of us seeing a TV upgrade are greater than 80% in the conference.
Another conference
Apple has never presented 3 consecutive conferences at the end of the year; But for exceptional circumstances, we expect that the products that will not be disclosed at this week’s conference, such as the MacBook and the headset, may be postponed by Apple for another conference at the end of next month, so that the products will be available before the holiday season. And perhaps more early to catch up with the famous shopping season of Black Friday (or White Friday in order not to be accused of swearing on Friday, although the black color is not a reason), but Apple will need a third conference to reveal the products, and its date must be after the launch of all versions of the iPhone 12 in the market .
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