Last June, Apple announced the conference calling feature in FaceTime and was so proud of it that Samsung itself could only ridicule it with the phrase "who might need it." Indeed, it was released in the first beta version and was met with great acclaim. But the shock came with the beta 7/8 A few days ago, it announced the postponement of its launch. The news was shocking and some people saw that this was an unprecedented failure. But here's the shocking news; This failure is the usual one, as Apple's long history testifies that often, in distinctive products, the company fails to present them in its known time, and we have seen the late X release and of course, AirPower, which was announced a year ago and did not see the light. In this article, we go back to the past and see the most famous moments of failure in launching the company's history.
First Mac launch postponed
Quoted by Andy Hertzfeld, one of the main creators working on the Mac OS, we were saying we'd be done in six months and it took two years. He said: The final decision is up to Steve Jobs, as he determines the launch date, shipment and the location where the Mac will be launched.
And Apple announced this Mac on May 16, 1983 at the National Computer Convention in Anaheim, California. The Mac OS was launched on January 24, 1984 at Apple's annual shareholder meeting at the Flint Center at De Anza College in Cupertino.
Apple Newton
When John Sculley officially endorsed the Newton project at Apple, he insisted it should ship on April 2, 1992, but he did not say so outside of the company. However, what happened was that the deadline was not met, and the launch was postponed several times. By March 1993, journalists started mocking Apple, asking, "Will the product be available for launch at all?" Or will Apple continue to announce it for the rest of its life? And everyone started mocking Apple that Gaston Bastian, president of Personal Interactive Electronics, said: I bet my winery if Newton launches this summer.
Finally the Apple Newton shipped on August 2, 1993.
Under the management of Steve Jobs
When the new 5 GHz Power Mac 2 was announced at WWDC in 2003, Steve Jobs said, “Within 12 months, we will be standing in front of the third generation with a 3 GHz processor.” That is, Apple will provide a version with a 3GB processor. Steve stated that this is a collaboration between Apple and IBM, but this product was never released and did not see the light of day. Watch the G5 commercial video and promise to the last minute to see Steve promise a product that will never be released.
If Apple is now known to announce the product and give months for the shipping date, it may be due to circumstances and factors that forced it to do so and there is no longer a choice before it.
If we look at the iPhone device, for example, Apple was legally obligated to submit the phone to the FCC and it took time to approve or not approve this product. Consequently, news of these devices was leaking, and this prompted the company to announce it early.
This is what happened with the iPhone 4, especially the white version. Where this color was announced on June 7, 2010 and only the black model was put up for sale in the same month, and the white model was not released.
Apple said there were difficulties they were facing in manufacturing it and this will be resolved, and it will be released in late July. And what happened was that the white version of the iPhone 4 was launched in April of the following year.
Apple led by Tim Cook
Recently, Apple announced launch dates and has been sticking to little. Many people bought the 27-inch iMac in 2012 but only got it in 2013.
Likewise, in September 2014, Apple announced the Apple Watch and said it would be available at the beginning of the year. This was delayed until April 2015 and was also postponed to later this year.
In 2016, after the company announced the possibility of purchasing new AirPods in late October, the date on the Apple website was changed to "soon." It was expected to be available in November, but was available in December on the pretext of Christmas.
HomePod launch delayed
And the matter did not stop there, it also happened with HomePod devices, it was announced in June 2017 and was scheduled to be launched in December of the same year in the United States, the United Kingdom and Australia. However, it did not do what it promised, and it was launched in February 2018 and surprisingly, HomePod required an update of the AirPlay 2 feature, which was only available in the iOS 11.4 update on May 29 of the same year. And Apple argued that the HomePod is not just an audio device that needs all this delay, but there is another system such as processors integrated with these devices must be taken into account.
We think that because of these delays, we shouldn't blame Apple. Because in fact, it may be pressure from legal requirements and fear of leaks that causes Apple to announce those products and estimate launch times. The delay may be due to further refinement and development at the hardware level or at the OS level. This needs many experiments to get a satisfactory result.
What do you think of Apple's repeated failure to launch products? Do you think that this is a mismanagement from Apple or something normal in the big companies? Let us know in the comments.
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